Juryen begrundede valget af NemDialog / Genvej således:
Genvej is a convincing citizen centric project. It highlights the relevance of electronic IDs and its use for second generation innovation, which harnesses the complexity of structures for eServices. It enables reuse of public sector information from various sources and gives the citizen access and actual use of this information. It combines integration and simplification from the users’ point of view. Genvej provides innovative eServices and empowers citizens by being transparent about their information. It has high individual and household usage by drawing in users through online services and information that people want. It combines ICT tools (sms, internet, etc.) with traditional service channels. Genvej is a relevant case with a big potential for being shared with other municipalities, cities and countries. The project which also underscores the need for future exploration of privacy challenges.